Ingredients We Use

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Cetearyl Alcohol

Cetearyl alcohol is a fatty alcohol that is commonly used in skincare and cosmetic products. Despite the word "alcohol," it is not the same as the drying, irritating alcohols often found in some skincare products. Instead, cetearyl alcohol is derived from natural sources like coconut oil or palm oil and is known for its beneficial properties.

Cetearyl alcohol is a mixture of fatty alcohols, primarily cetyl and stearyl alcohols. It appears as a white, waxy solid at room temperature and is often used in formulations to improve the texture and function of products.

Benefits of Cetearyl Alcohol:

Emollient Properties
**Hydration:** Cetearyl alcohol acts as an emollient, helping to soften and smooth the skin. It forms a protective barrier on the skin's surface, locking in moisture and preventing dryness.
**Smooth Texture:** It imparts a creamy, smooth texture to products, making them pleasant to apply.

**Stabilizing Agent:**
**Consistency:** It helps stabilize and thicken formulations, giving creams, lotions, and body butters a rich and luxurious feel.
**Preventing Separation:** Cetearyl alcohol aids in the emulsification process, ensuring that oil and water components in products do not separate, maintaining a uniform consistency.


 **Gentle on Skin:** Unlike some alcohols, cetearyl alcohol is gentle and non-irritating, making it suitable for sensitive skin types.
**Non-Drying:** It does not strip the skin of natural oils, ensuring the skin remains moisturized and healthy.

**Improved Application:**
 **Spreadability:** Products containing cetearyl alcohol spread easily over the skin, enhancing the user experience.
**Enhanced Absorption:** It helps other beneficial ingredients in the formulation to penetrate the skin more effectively.

Cetearyl alcohol is a versatile and beneficial ingredient in skincare and cosmetic formulations. Its ability to moisturize, stabilize, and improve the texture of products makes it a valuable addition to many beauty routines. When you see cetearyl alcohol on a product label, you can feel confident that it contributes to the smooth, effective, and enjoyable use of the product.


Vegetable glycerin, also known as glycerol or glycerine, is a clear, odorless, and viscous liquid derived from plant oils, typically coconut, soy, or palm oil. It is a type of humectant, meaning it attracts moisture from the air into the skin. Vegetable glycerin is widely used in skincare products due to its numerous benefits and gentle nature.

Benefits of Vegetable Glycerin for Skin

1. **Hydration:**
- **Moisture Attraction:** As a humectant, vegetable glycerin draws water from the environment into the skin, helping to keep it hydrated and supple.
- **Moisture Retention:** It forms a protective layer on the skin’s surface, reducing water loss and keeping the skin moisturized for longer periods.

2. **Improved Skin Barrier:**
- **Strengthening:** Regular use of products containing vegetable glycerin can help strengthen the skin’s natural barrier, making it more resilient against environmental stressors and irritants.

- **Protection:** By maintaining the skin's moisture balance, it protects against dryness and potential damage.

3. **Soothing and Healing:**
- **Calming Irritation:** Vegetable glycerin has soothing properties that can help alleviate irritation and inflammation, making it suitable for sensitive and dry skin.
- **Wound Healing:** It promotes the healing of minor wounds and cuts by keeping the area moist and reducing the risk of infection.

4. **Softening and Smoothing:**
- **Soft Skin:** Glycerin helps to soften rough or dry skin, leaving it feeling smooth and velvety.

- **Improved Texture:** It can improve the overall texture of the skin, making it feel more even and refined.

5. **Non-Comedogenic:**
- **Suitable for All Skin Types:** Vegetable glycerin is non-comedogenic, meaning it won’t clog pores. This makes it ideal for use on all skin types, including oily and acne-prone skin.

6. **Enhanced Product Performance:**
- **Improves Texture:** It enhances the spreadability and texture of skincare products, making them more pleasant to use.
- **Boosts Absorption:** Glycerin can help other beneficial ingredients in a product penetrate the skin more effectively, enhancing their efficacy.

Vegetable glycerin is a powerhouse ingredient in skincare, known for its hydrating, soothing, and protective properties. Its ability to draw and retain moisture makes it an excellent choice for keeping the skin soft, smooth, and healthy. Whether you have dry, sensitive, or acne-prone skin, products containing vegetable glycerin can provide the hydration and care your skin needs.

Plant Based Emulsifying Wax

Plant-based emulsifying wax is a natural ingredient derived from plant oils and fats, typically from sources such as olive oil, soybeans, or palm oil. It is used in skincare and cosmetic formulations to blend water and oil components together, creating a stable and homogeneous mixture. This type of wax is an essential ingredient in lotions, creams, and other emulsified products.

Skin Benefits of Plant-Based Emulsifying Wax

1. **Moisture Retention:**
- **Hydration:** Emulsifying wax helps to lock in moisture, keeping the skin hydrated and preventing dryness. It creates a barrier on the skin’s surface that reduces water loss.

- **Enhanced Hydration:** By enabling the combination of water and oil, it allows for the formulation of highly moisturizing products that deliver hydration more effectively.

2. **Improved Texture and Application:**
- **Smooth Texture:** It gives skincare products a smooth, creamy texture that is easy to apply and spread over the skin.
- **Non-Greasy Feel:** Products with emulsifying wax typically have a non-greasy feel, making them pleasant to use without leaving an oily residue.

3. **Stability and Consistency:**
- **Product Stability:** Emulsifying wax stabilizes formulations, preventing the separation of water and oil components. This ensures that the product maintains a consistent texture and efficacy over time.
- **Consistent Performance:** It helps in creating products that perform consistently with each use, providing reliable results.

4. **Gentle on Skin:**
- **Non-Irritating:** Plant-based emulsifying wax is gentle on the skin and suitable for all skin types, including sensitive skin. It does not clog pores or cause irritation.
- **Skin Compatibility:** Its natural origin makes it compatible with the skin’s natural oils, promoting better absorption and effectiveness of the product.

5. **Enhanced Delivery of Active Ingredients:**
- **Improved Absorption:** By blending water and oil phases effectively, emulsifying wax helps in delivering active ingredients deep into the skin, enhancing their efficacy.
- **Balanced Formulation:** It allows for a balanced formulation that can include both hydrating and nourishing ingredients, providing comprehensive skin benefits.

Plant-based emulsifying wax is a valuable ingredient in skincare formulations, offering numerous benefits for the skin. It ensures that products are stable, effective, and pleasant to use while providing essential hydration and nourishment. Its gentle nature makes it suitable for all skin types, enhancing the overall performance and feel of skincare products.

Optiphen Preservative

Optiphen is a broad-spectrum preservative system commonly used in personal care and cosmetic products to prevent microbial growth and extend shelf life. It is a paraben-free and formaldehyde-free preservative, which makes it an appealing choice for natural and organic formulations. Optiphen is composed of Phenoxyethanol and Caprylyl Glycol, two ingredients that work together to provide effective antimicrobial protection.

Benefits of Using Optiphen

1. **Broad-Spectrum Protection:**
- **Effective Preservation:** Optiphen provides protection against a wide range of microorganisms, including bacteria, yeast, and mold. This helps to ensure the safety and longevity of cosmetic and personal care products.

2. **Formaldehyde-Free and Paraben-Free:**
- **Safer Alternative:** Being free from formaldehyde and parabens, Optiphen is considered a safer alternative to traditional preservatives. It caters to the growing demand for cleaner and more natural ingredients in skincare products.

3. **Versatility:**
- **Wide pH Range:** Optiphen is effective in a broad pH range (3-10), making it suitable for various formulations, including creams, lotions, serums, and other aqueous-based products.
- **Compatibility:** It is compatible with most cosmetic ingredients, which makes it easy to incorporate into different types of formulations without affecting their stability or efficacy.

4. **Non-Irritating:**
- **Gentle on Skin:** Optiphen is generally considered to be non-irritating and non-sensitizing, making it suitable for use in products for sensitive skin.

Is Optiphen Safe for Skin?

Yes, Optiphen is considered safe for use in cosmetic and personal care products when used at the recommended concentrations. Here are some key points regarding its safety:

1. **Regulatory Approval:**
- **Industry Standards:** Optiphen complies with safety regulations set by cosmetic and health authorities, including the European Union's Cosmetic Regulation and the U.S. Food and Drug Administration (FDA).

2. **Skin Compatibility:**
- **Dermatologically Tested:** Many products containing Optiphen have been dermatologically tested to ensure they do not cause irritation or sensitization. As with any cosmetic ingredient, it is important to conduct patch testing, especially for those with very sensitive skin.

5. **Absence of Harmful Chemicals:**
- **No Parabens or Formaldehyde:** Optiphen does not release formaldehyde or contain parabens, both of which have been linked to health concerns in high exposures. This makes Optiphen a safer choice for preserving cosmetics.

Optiphen is a widely used preservative system in the cosmetic industry due to its broad-spectrum efficacy, safety profile, and compatibility with a wide range of formulations. Its paraben-free and formaldehyde-free nature makes it an attractive option for those seeking more natural and gentle preservatives. When used at appropriate concentrations, Optiphen is considered safe for skin, providing effective microbial protection without compromising skin health.


It's a sweet tasting sugar substitute that helps your skin to hold onto water when used in cosmetic products. It also helps to thicken up products and give them a bit more slip. 

Sodium Lauroyl Isethionate

SLI is also known for its high foaming properties, which create a dense, creamy lather. It's pH stable (from 4.5 to 8.5) and is considered to be one of the safest ingredients on the market. SLI is also gentle enough for sensitive skin and doesn't contain sulfates, which can irritate the skin and cause dryness. SLI is derived from fatty acids from coconut.

Body washes: Can keep skin in good condition

Disodium Lauryl Sulfosuccinate

Disodium lauryl sulfosuccinate (DLSS) is a white or light yellow powder that is a sulfate-free, anionic surfactant. It is also known as Plantapon SUS. DLSS is a common ingredient in cosmetics and personal care products, where it is used as a cleansing agent, foam-boosting agent, skin-conditioning agent, emulsifier, and conditioning agent. It is often used in place of harsher sulfates because it is non-irritating and effective. DLSS is also popular in "syndet bars" (soapless soaps) because of its foaming properties.


It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben. Other than having a good safety profile and being quite gentle to the skin it has some other advantages too. It can be used in many types of formulations as it has great thermal stability (can be heated up to 85°C) and works on a wide range of pH levels (ph 3-10).

It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea.

Tetrasodium etidronate

Tetrasodium etidronate stabilizes the color, texture and fragrance, it stops the growth of mold and other microorganisms.

Tetrasodium etidronate is a synthetic compound that binds trace metals and prevents color, texture and fragrance changes in cosmetics.

The Cosmetic Safety Database rates the hazard of the ingredient at a low “2,” with a low overall health hazard, and EDTA has not been found to cause cancer in laboratory animals.